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SYLLABUS :: summer 2006

Monday nights
6:30-9:30

1 three hour lab per week over 5 weeks

Instructor
Lou Fuiano

Phone:
215.923.5990

e-mail:
fuiano.design@verizon.net

CE 1443
continuing education
GREAT DESIGN THROUGH GREAT TYPOGRAPHY

A FACE IN THE CROWD. Any design annual - Graphis, Communication Arts, Print Regional, The One Show - proves that the one thing all winners have in common is great typography. In fact, if the type is right, it's often sufficient to separate your brochures, ads, billboards, web and interactive work from the rest of the pack. This class focuses on what makes the difference: letterspacing, kerning, leading, paragraph styles and spacing; relationships between headlines, subheads and body copy; hyphenation and ragged right, character relationships, negative space and even "color" in typography. You'll become familiar with the parts of a letter and the subtleties of character customization, improve your use of logotypes and letterforms in branding, and pick up techniques and concepts many of which have been lost or ignored in current design. Bottom line? Any piece in your book can look better.

Class Format
Class will be divided in two parts. The first half of the class will be lectures and demonstrations on the issues mentioned on page two. The second half will be dedicated to design exercises and class projects. Out of class time will be needed to successfully complete the class projects.

Requirements
Class attendance and participation
Removable media
Completion of all assignments based on dates given
A portfolio of work from the duration of class

Letters are signs for sounds. Letters are not pictures or representations. They are more or less abstract forms. Art and morals are inextricably mixed, but the art of lettering is freer from adulteration than most arts.

-Eric Gill,
An Essay on Typography